Pigs Wings

Challenge

We were approached back in 2018 by two entrepreneurs looking to open a new restaurant in the heart of Aberdeen to share their love of food with the public. They had a strong vision and wanted our help to deliver a brand that encompassed their personalities and their approach to cooking – they even came armed with a doodle.

Approach

They were looking for something bold in colour, distinctive in look and feel with a palpable sense of fun. We began by researching street food culture from around the world, creating moodboards referencing hand painted typography and bold vibrant colour palettes which would evolve to create the central foundations of the brand.

We teamed up with local artist Katie Guthrie to help bring their ideas to life. Katie worked from their original sketch to create the brand marque illustration which we then coupled with a typeface that was true to their street food roots, and was distinctive enough to be used independently in marketing material.

Colour played a big role in this project, with the team matching the brand palette to the interior of the restaurant. They opted for bold bright colours to emulate the fresh, high quality ingredients used in their dishes.

Since their inception in 2018 the business has gone from strength to strength. They wanted to reinforce the reputable branding at every touch-point, whether for customers at the restaurant, online or at one of their pop-up events. They invested heavily in fitting out their Schoolhill restaurant with a signature neon sign, custom furniture and bold colours, recognising that the strong branding was worth extending into these details.

Digital

Over lockdown we launched the Pigs Wings online ordering system which allows customers to place their orders directly, helping the business avoid the hefty charges of using third party ordering websites. Optimal functionality was essential here – we set it up so that once an order is placed, two tickets are automatically printed, one for the kitchen and one for the front of house team, ensuring a smooth process for both customers and staff.

There is now also an automated collection service option, allowing customers to book a collection spot for those who live outside of the delivery zone. This new feature drastically reduces the time spent by staff manually organising pick-up times.

Since 2020 the business has continued to evolve and when restrictions lifted they were able to invest in a brand new seating area, now offering a bar experience to accompany the delicious food. Ongoing collaborations like this are fulfilling for our team, and it’s a pleasure to watch a brand that we’ve helped develop to grow and thrive.