TAQA

Challenge

TAQA’s new digital presence needed to bring seven previously independent companies together under one clear and cohesive brand.

Each business had its own services, specialist knowledge, case studies and content priorities. The challenge was to preserve this depth while creating a website that felt like one organisation, not seven separate businesses sharing the same space.

With input required from leaders across every company, the project also demanded careful stakeholder, content and project management. A complex range of information needed to be reviewed, consolidated and translated into an intuitive hierarchy that users could navigate with confidence.

Approach

We began by looking beyond the structure of the existing websites and focusing on what users needed to understand: who TAQA is, what it offers and how its capabilities connect.

Working closely with stakeholders from across the group, we audited and mapped a substantial volume of legacy content. Overlapping services were streamlined, terminology was aligned and every page was considered within the context of the wider organisation.

This collaborative process allowed us to create a scalable information architecture that balanced the needs of individual business areas with a consistent overarching story.

Digital

The resulting website presents TAQA as a unified global energy services company while retaining the technical detail and specialist expertise behind its offering.

A structured navigation system helps users move from high-level service areas into detailed solutions, products and technologies without becoming overwhelmed. Clear pathways, consistent page templates and considered calls to action make even the deepest areas of the site easier to explore.

Case studies, resources and supporting content were also brought into a shared system. This created a more consistent editorial experience and made it easier for users to discover related expertise across the wider group.

The visual language carries TAQA’s new identity throughout the experience, using bold typography, purposeful motion and flexible content components to create a distinctive yet highly functional digital platform.

Behind the scenes, a flexible content system enables teams to manage information more consistently and add new services, insights and case studies as the business evolves.